One thing in this project I’m not sold on is the name Crowdscriber. I’d like it better if it were just Crowdscribe (sans “r”), but that domain name is taken. I figured it would be worth it to ask Avenue if they had any input and John Geletka setup a naming session with Shachar Meron. Shachar took us through an exercise where we divided naming into several columns, we started listing off synonyms for “crowd” and adjectives/verbs for transcribe. We ended up with a whole lot more than I expected. He did a great job making us really ponder not only our product but more importantly our audience. Hats off to Shachar!
Naming is tricky. It’s a constant balancing act between “too literal” and “too abstract”. In my mind I want a person to be able to hear our product name and possibly a brief description of how it works and be able draw some connection between the name and its purpose. Twitter is a prime example of an excellent name. Twitter is something a bird does, and typically it’s a stream of chatter, exactly what Twitter the product facilitates. Not to mention you can create a verb from their name, the default action on Twitter is to “tweet”. So I’d really like to explore our options before completely committing to a name. I consider Crowdscriber to be a working title for now, unless we can think of something better.
Next steps will be to combine some of these terms and market test them. Don’t be surprised if you get an email from me in the near future asking you to rate your favourite names 🙂